New problems for the Coachella festival and its EU trademark


The European Intellectual Property – Trademarks and Design Office (EUIPO) recently revoked one of the European trademarks of AEG Presents: ‘Coachella’ licensed in groups 9, 16, 25, 35 and 41.

The reason was a request by a Spanish company that applied for an EU trademark ‘Coachella’ for wines.

AEG Presents submitted evidence for its trademark well-known status amongst the consumer in the EU and the sales of tickets. This case serves as a good example of the complexity of proving a trademark genuine use in one territory.

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